Gym + Fitness Marketing
Online Promo Video
CircuitWorks is a high-intensity interval training (HIIT) fitness studio in Los Angeles founded by Raphael Verela.
A key promotional tool for their official franchise launch, this video
was played first at Idea World, then circulated across social media and other digital marketing channels.
Creative Direction "In-Your-Face" style using close-up frames and quick cuts
to match the intensity and excitement you feel during a CircuitWorks class.
Content Strategy Convey what makes CircuitWorks unique among fitness studios: a combination of one-on-one personal
attention from the trainer with the dynamic energy of a group fitness class.